With star players like Benzema, Kanté, and Fabinho, Al-Ittihad has caught the attention of football fans around the world. Once followed mainly by local supporters, the club now boasts a truly international fanbase.
Social media has played a crucial role in this expansion. Al-Ittihad's content is now available in multiple languages, and the club frequently engages fans with behind-the-scenes footage, training updates, and interactive campaigns.
Merchandise sales have reached new markets, especially in Europe, North Africa, and Southeast Asia. The club has also launched partnerships with international brands and is exploring pre-season tours abroad to connect with global supporters.
This growing international presence not only enhances the club’s commercial value but also positions Al-Ittihad as a symbol of Saudi football's global ambitions.
From Jeddah to Jakarta, Casablanca to Paris — Al-Ittihad is now a name known and respected worldwide.